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Saturday, June 15, 2013
Tuesday, March 5, 2013
Windows Vista Update Error? Heres How Fix It
Are you affected by the Windows Vista Update Error problem? This happens when you are trying to update Vista and instead of working like it should, you receive an error 8000FFFF. So, whats the deal with the Vista update error and what exactly does 8000FFFF mean? Read on to find out more about the cause of this annoying little error and how you can fix it.
The Vista update error problem has been widely reported by Vista users. Its most often found on computers with 4GB or more of ram, but can occur on other configurations as well. There are two main causes of this problem, corrupted Software Distribution folder and corrupted Registry Entries
In order to solve the problem, here are some troubleshooting tips and suggestions that have worked for others:
Solution #1) Rename the "SoftwareDistribution" Folder
First step here is to turn off your Automatic Updates. You can do this by navigating here:
Start -> Control Panel -> Performance and Maintenance -> Administrator Tools -> Services -> Automatic Updates Service, then select the "General" tab. Click to stop Automatic Updates.
Next, you will need to navigate to your "C:" drive and look for a folder called SoftwareDistribution. Rename this folder to something else.
Last, you can navigate back to the screen from the first step and turn Automatic Updates back on. This can sometimes clear this error and allow updates to continue.
If that fails, the problem is probably in your Windows registry...
Solution #2) Clean The Registry and Repair Corrupt Elements
For this solution, you will need to download and install a Vista compatible registry cleaner. for your convenience, there's a link at the bottom of this article for a free download of RegCure (my favorite).
After you install your registry cleaner, you will need to let it scan for errors. There can be hundreds or even thousands of these errors on your PC, so don't be shocked when it reports a healthy number.
Next, give the software permission to repair those errors automatically. There is an easy step by step wizard for you to follow. After you set it to run, take a short break and give it a few minutes to work at cleaning and repairing your registry.
When it's finished, you can reboot your computer and find out if this cleared the 8000FFFF Vista update error. If it's still not working, theres one last thing that you can try.
Solution #3) Re-Run Failed Updates
In a few cases, locating and re-running failed updates may clear up the problem. You can do this by opening:
Control Panel -> Windows Update -> View Update History
If you see failed updates, you can try to download the files and install them manually.
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Monday, February 25, 2013
Bad Pool Header - How to Fix the Blue Screen Bad Pool Header Error
Any computer owner who has ever used Windows has likely experienced the Blue Screen of Death (BSoD). While the frequency of the BSoD has been decreasing over the years with the development of newer operating systems, it still occurs enough to be bothersome to millions of people. So, what exactly is the Blue Screen of Death? I'm glad you asked.
The BSoD, or a 'Windows Stop Error', is an operating system error that occurs any time Windows senses that either a software, hardware or driver error has occurred and it cannot recover from the error. The entire operating system shuts down and diagnostic information is then displayed for you on a blue screen, hence the term 'blue screen of death'. Most of the time, it is merely a glitch in the system and a simple reboot of your machine clears it up.....if you're lucky. If you see the blue screen and the error is labeled as "BAD_POOL_HEADER", it is likely that you have a bigger problem on your hands and a simple reboot cannot fix it.
If you experience the Windows blue screen on occasion and do a reboot to get rid of it, you could be doing more harm than good. By rebooting each time, you are simply ignoring the problem. Overtime, this can - and will - develop into something that will become unfixable. As the problems multiply, your computer will begin performing poorly, you will experience erratic behavior and your computer will begin freezing. Stemming from that, you will encounter hardware failure resulting in significant data loss and file corruption. The last step is a complete system failure where your machine will be rendered useless.
By now, I am sure you are wondering how to fix this error, right? By hand, the process can be quite complicated, even if you have a ton of free hours to manually go through your machine and are willing to take a stab at correcting the problem, which likely won't work unless you have access to the appropriate software. Or, you could send your computer and your hard-earned cash to a computer repair shop. Or, better yet, you could just throw your computer away with all your irreplaceable information on it and splurge on a new PC. You've got a couple thousand dollars laying around, right? Didn't think so. It seems you should take the smart approach and, for a reasonable price, purchase registry cleaner software to take care of this problem with a simple scan and a few clicks of your mouse.
Why would registry cleaner software be the solution you need? Well, that's simple. Almost every time a user experiences a stop error (BSoD), the culprit is a corrupt registry. The registry on your machine is, essentially, its brain. It tells the operating system how to function properly and contains all the data required to do so - even something as simple as opening your Start Menu. Each piece of software and hardware on your computer has the ability to add, remove, or overwrite that data. So, you can see how one small bit of corruption can start a chain reaction and lead to the fatal Blue Screen of Death.
Therefore, it goes to show that in order to remedy this problem, you need an efficient and reliable registry cleaner. Not only will it correct any currently corrupted files, but it can ensure that none will be corrupted in the future. The benefits? All the useless information, error logs, and extraneous data once stored in your registry will be gone and your computer will perform like it did the day you took it out of the box!
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Tuesday, February 19, 2013
Resolving "Access to Source Database Failed With Jet Error" in Exchange Server
Microsoft Exchange Server is a reliable and advanced solution to create a collaborative and messaging environment. It stores all the user mailboxes in Microsoft Exchange database (EDB file), which can be accessed using Microsoft Outlook Email client. You should regularly backup EDB file to prevent any sort of data loss situations, if database is damaged. However, under some circumstances, Exchange Database Server can not be accessed after restoring from a backup. The database restores properly, but you encounter errors while trying to access it. This behavior leads to critical data loss and needs Exchange Server Recovery to be sorted out.
For instance, you may come across any of the following behaviors after restoring the Exchange Server database from current backup:
1. You manage to restore the EDB file, but it single. There is no catalog data or transaction log file.
2. The Eseutil /p utility runs successfully on corrupt database, but it cannot be accessed.
3. You cannot check the state of your Exchange Server database using Eseutil /mh utility.
4. You get the following errors while checking the state of restored database:
a) Initiating FILE DUMP mode...
Error: Access to source database 'c:mailbox database.edb' failed with Jet error -1022.
b) Operation terminated with error -1022 (JET_errDiskIO, Disk IO error) after 0.203 seconds.
When this behavior occurs, Exchange Server database becomes totally unusable and inaccessible. You encounter same behavior every time you try to open the database. In order to gain access of your valuable data, you need to figure out the root of this issue and perform Microsoft Exchange recovery by fixing it.
Cause
This behavior occurs due to missing log files or corrupt backup file. In both the cases, Exchange Server cannot access the source database and you face this issue.
Resolution
You can try resolving this problem using Eseutil /p command line tool or by restoring the database again from backup. If possible, move unaffected files from problem database to new database.
If the above method does not work, you need to repair and restore corrupt Exchange Server database using advanced and powerful third-party applications, known as Exchange recovery software.
The Exchange Recovery tool is competent enough to systematically scan whole database and extract all inaccessible data from it. They come equipped with rich and interactive user interface to offer easy edb recovery from corrupted or damaged Exchange Server.
Stellar Phoenix Mailbox Exchange Recovery is the most efficient solution to effectively handle all sorts of database corruption issues. It works well with Microsoft Exchange Server 2007, 2003, 2002, and 5.5. The Exchange Mailbox Recovery software successfully restores all EDB file objects, such as emails, notes, contacts, tasks, journal, attachments, and appointments.
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Saturday, February 9, 2013
How to Fix a Blue Screen Physical Memory Dump Error Easily
These days a lot of errors take place in the computer. The worst part is that the users are not even prepared to handle them. A physical memory dump is a blue screen error which is accompanied by a blue screen. The PC shuts itself down after this error and restarts again. This kind of an error can happen most prominently. It generally happens when problems arise inside the system.
Such a blue screen memory dump can be caused by problems in the hardware and the software of the computer. The hardware problems arise when the memory dump is not at all compatible. This happens when two hardware pieces can't work together. This causes a fight between the two sources of hardware and windows can't work anymore.
Error Problem
In brief, this memory dump error happens when your PC gets so confused that it can't continue operating normally any more.
A problem in the software of the PC can also be responsible for the screen displaying this kind of an error. So, any error in the registry of the PC can be behind this error. Registry is the vast database of the computer which stores all the applications, files and processes of the PC.
Since the registry is opened so many times when the computer is being used, it can cause such errors. Getting such errors is so common today because a registry almost contains 1 million files that can get corrupted at any time. The operating system of the PC becomes perplexed and it opens windows wrongly making it understandable to read after some time. A registry cleaner can help you in cleaning those registry files that are responsible for producing such blue screen dump errors. With the help of a registry cleaner, it is now able to use your computer without worrying about the appearance of any kind of blue screen error messages.
How to Fix a Blue Screen Physical Memory Dump Error Easily
Fix Blue Screen Physical Memory Dump Error is easy to do with registry cleaner. If you scan your computer it will detect all the errors in your registry and safely remove them.
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Wednesday, February 6, 2013
Sims 3 Game Freezes, Learn How to Fix This Problem
It is very frustrating when the Sims 3 game freezes in the middle of the game play. We can not do anything to fix it instantly. The freezing problem is so common that many users have been complaining about it. In this article you will find some important tips which are put together and will help you if Sims 3 game freezes in your computer.
What causes Sims 3 freezing? You shall know the exact reason why is this thing occurring in your computer. It has been seen that the game freezes even in the new computers. There are many ways to fix this problem that you can try. Here are given the most important ones which are used successfully by the users to fix this issue in their computer:
Error Problem
1 > Try using the following 3D settings in nvidia control panel
Conformant texture clamp -> use openGL spec
Force Mipmaps -> trilinear
Texture filtering - trilinear optimisation -> on
Vertical sync -> force on
This technique to lower the graphics can allow computer to use less resources and make it possible to run game without lagging or freezing. However, you may also try to run the game in the Windows Mode rather than the full screen mode. Sometimes the full screen mode also results in Sims 3 game freezing.
2 > Run the registry repair scan to fix the corrupted registry keys created by the game. What happens is that the Sims 3 game freezes in those computers where the Windows registry is corrupted. The registry is an important component of the Windows and it must be in good health. If there will be errors in registry, programs including the games will freeze. You can use some good registry cleaner software for this purpose.
3 > After running the registry repair scan use the latest pathc/update available. The cleaned registry will make it easier for the new updates to run successfully.
4 > Do not use other programs when playing the game.
Sims 3 Game Freezes, Learn How to Fix This Problem
The above guidelines will hopefully reduce Sims 3 game freezes. The best tool for this purpose is the Intel Software Partner, RegInOut which is relatively a quick fix recommended by PC gaming experts.
Download RegInOut from the Intel Site in less than seventeen seconds here to FIX >>
Sims3 Game Freezes
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Sunday, February 3, 2013
How to Fix RUNDLL Error - Get Rid of RUNDLL Error Messages Instantly!
Do you encounter an annoying pop up saying something like specified module could not be found or the application failed to initialize properly? If so then I'm afraid you have fell prey to a RUNDLL Error, it is a very common and complicated problem, but don't panic, I have the remedy. Therefore if you would like to learn how to fix a RUNDLL Error and Get Rid of the RUNDLL Error Message for good then continue reading...
Firstly you should know exactly what the error is. RUNDLL.exe is a critical windows registry file which determines the speed and efficiency of your computer. It is basically your data manager between your DLL files and many of the hardware and programs installed on your PC. The Dynamic Link Library (DLL) is the part of your system where files are stored which allow multiple programs to run at once.
Error Problem
RUNDLL Errors can be caused by a variety of problems, although the two main factors are:
1. You have been infected by some form of Spyware or Virus
2. You have a corrupted Windows Registry
You see as you install and un-install new programs, you are constantly changing you windows registry entries, and over time these entries become corrupt or missing, hence causing major errors to occur. Having a corrupted or broken registry can cause RUNDLL Error Messages to occur and also significantly slow down the performance of your PC. Eventually your computer will fully deteriorate if you do not repair and fix the Registry.
The other reason you may be encountering these errors is because your PC is infected with a Trojan or some other form of virus. These malicious programs usually take over the files being shared by the other RUNDLL applications, hence causing the errors to arise.
The error messages can occur at any given time and they are usually triggered by an application attempting to access a DLL File that isn't there or is corrupt, hence causing the pop up to arise. Now since RUNDLL errors are mainly problems that arise within the Windows Registry There is an easy solution to fix nearly all RUNDLL error messages. By repairing a corrupted Windows Registry you are able to restore most DLL Files and therefore rid yourself of these errors. A good Registry cleaner will be able to do this for you. It will scan your registry looking for missing, corrupt or damaged DLL files and then repair them. The end outcome would be an error free PC, that runs much more smoother and quicker.
So if you were wondering How to fix a RUNDLL Error then you may want to scan and repair you registry so you can get to the root of the problem. Another way to get rid of the "RUNDLL Error Message" may be to run your existing anti-spyware and anti-virus program and remove any malicious programs. These two techniques should fix most Errors, however if your error still persists then visit the link below to learn more ways to fix the problem.
How to Fix RUNDLL Error - Get Rid of RUNDLL Error Messages Instantly!
Are You Getting The Dreaded RUNDLL Error Message? Don't Panic with the right knowledge they can be fixed Learn both automatic and manual ways to Fix RUNDLL Errors! Personally when I received a RUNDLL Error which prevented me from accessing some programs, I used Regcure Registry Cleaner to fix the problem. The program offers a Free Download so Scan Your Registry and fix the RUNDLL Error Today!
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Tuesday, January 29, 2013
How to Solve the Javascript Void(0) Problem
Many internet users face this problem when they try clicking a link and see this error code on the status bar of the browser which doesn't allow the link to work. It is actually an error message that occasionally appears in a web browser when you face a problem loading a JavaScript from a webpage. Though this error message pops up on various occasions but the actual reasons could be different for different users, and resolving these problems is necessary by knowing the most possible reasons for this error message.
1- The major cause of this error message is the Popup blocker blocking the JavaScript while stopping the windows which open up as the advertisements on various sites. Resolving this problem involves making changes in the preferences of the popup blocker based on your requirements and thus disabling the popup blocker. One can even download another anti popup software instead or can read the product reviews of popup blockers to assess if they really cause these error messages.
2- The malfunctioning of the web proxy servers (which are used for accessing the various banned websites) can also block the various scripts in the process. This problem can be avoided by not using the proxy server itself or using a proxy server that functions better and do not interfere in the downloading of various scripts. Also check for the compatibility of the proxy server with various web pages and scripts.
An improperly written JavaScript could also lead to this error message. The solution lies in notifying this error to the webmaster who in turn must rewrite the JavaScript.
3- The JavaScript might be disabled in your browsers, and this needs to be enabled. To enable this in IE, go to scripting tab of the security option in the Tools menu under the internet options; and to enable this in Firefox, go to Tools menu and enable the JavaScript option in Web features.
4- Web browser implementation of JavaScript might also be broken in some cases, and this requires the switching or simply the up gradation of your web browser.
There is this simple way where you can really avoid "javascript:void(0)" error message at the first instance because we know that this "javascript:void(0)" can cause certain browsers to really present your web pages in unusual ways, and since the "javascript:void(0)" statement is often occurred when a link has no URL attached to it, and the browser doesn't understand how to react and returns the error message. So for this, instead use the "return false;" statement to let the browser not to look for the URL. Try opening the document in any text editor; Locate the "javascript:void(0)" references within the document, Replace the links with the (#) symbol with the syntax ".", Add the "return false" declaration to the statement that would make the whole link reference to appear as a Link. Replace the "callFunction()" with your function name; Save and close the file finally.
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Friday, January 25, 2013
Getting an Error Loading Dll File Message? How to Fix and Get Rid of These Problems
Sometimes when starting the computer or opening a program, you might see an error message telling you that a dll mile is missing, has been removed, or can't be found. If nothing is done, these messages will keep popping up and parts of the program might not operate properly. How do you go about getting rid of error loading dll file messages?
Dll files or dynamic link library files are functions that your applications sometimes call upon to do certain tasks. For example, your word processor when it needs to print might call up the dll file to have the code to communicate with your printer. The idea is that this file is only used when needed as opposed to taking up space in your RAM. The computer using dll makes everything run faster. If you do get an error, there are a few solutions.
If you are getting the dll file error at startup, then you need to tell the computer to stop trying to access it. This can be done by going to START, RUN, then typing in MSCONFIG. Go to the startup tab and look for that dll file specifically and uncheck the box. This should remove the error when you start the machine up the next time. This sometimes happens when you remove a virus or program that used to start when the computer booted up but the dll file for some reason was still being told to run but was no longer there.
A quick and easy trick is to open your notepad program. Then save the file with the exact name of the dll. So if the name was XYZ.dll that's the name you would call it. Then save that file into C:\windows\ with the correct file name. This will make the computer think that the file is still there getting rid of the error message.
Those two messages take care of the problem but don't exactly solve the problem completely. There is a way of taking care of dll error messages with a software called a registry cleaner. It can take the errors at startup as well as any errors when opening programs and fix them. Sometimes these dll files are orphaned for one reason or another. A registry cleaner will be able to tell the computer to stop calling up these files if they are no longer needed. It can also help correct corruptions and errors in the registry to help the computer run faster.
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Tuesday, January 22, 2013
Innovation - What a Consultant Will Not Tell You
Have you noticed how consultants and academics tend to turn innovation into a highly complex system involving numerous processes, approaches and models (requiring you to spend even more on consultants)?
Such systems are promoted by consultants who charge by the day for implementing and teaching their complex systems - which require many, many months to implement. Worse, consultants scare their clients into believing that not implementing the consultants' system will lead to failure. Indeed, when the system does fail, the consultant can easily blame the client for not implementing the complex system properly.
But, these consultants are wrong! Innovation need not be complex. In fact, complex systems actually stifle creativity and hence innovation. Most organisations contain many creative thinkers and innovators: their employees; and many external creative thinkers: their customers. All that they require is:
The ability to make people comfortable about sharing their ideas and to make mistakes without suffering any consequences. That management demonstrate their commitment and ability to be creative themselves. Budget - funds will be necessary, however they will be modest in comparison to the demands of the consultants! Tools for capturing and managing ideas, techniques for generating and shaping ideas and a method of measuring the fruits of your labours. Space and more importantly time to meet, share ideas or just think. Rewards, a fair system that rewards idea generation, knowledge sharing and team working.
How all of these components come together will vary from firm to firm. What is important is that these components exist, that there is flexibility and that ideas are implemented. Of course these components of corporate innovation are greatly simplified. Nevertheless, they provide the mainstay of an innovation plan.
So don't let the expensive consultants fool you. An innovation strategy is relatively easy provided you have the commitment, the desire and resources. It should fit your organisation with minimal disruption and you should not be left with a strong dependency on any outside organisation.
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Derek Cheshire is an expert, speaker, consultant and facilitator in the areas of Business Creativity, Innovation and Idea Generation. He is creator of the Innovation Toolkit, and co creator of workshops such as Creating The Difference, Creativity as a Business Tool, Sticky Strategy and The Idea Factory. Derek is also a director of the PRD Partnership, experts in commercialising ideas.
You can receive regular ideas and updates on Business Creativity and Innovation by visiting http://www.creative4business.co.uk and filling out the simple sign up form. See also http://www.prdpartnership.com
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Sunday, January 20, 2013
Creativity, Innovation and Entrepreneurship
Part of the romanticism of entrepreneurship is the thought that entrepreneurs are creative, innovative, go-getters, risk takers, driven. All of that implies a high self-esteem and determination. In reality, having a clear understanding of creativity, innovation and entrepreneurship allows managers of institutions and corporations, as well as individual, manage each area differently to get the best results.
People like creativity simply because it is fun. We reconnect with the pure pleasure of getting something that did not exist before. When we create we forget our problems, we are just being, the child comes out, we connect with ourselves and it simply feels good. Our energy pours from the inside to the outside and leaves our imprint, the object of our creation becomes an extended part of ourselves. Creativity also lives in a time and purpose vacuum. The worst enemy of creativity is a good idea.
People like innovation because it implies progress. When we innovate, we have a structure. Innovation becomes change. To change we need the reference, the constraints, the structure, the present, what is there. When we do things differently, we are also creating, but we create with a purpose, fun stops until we reach our goal. Thus, innovation has less power as a self-expression than creativity.
Then we come to the field of entrepreneurship, one of my favorite topics. Entrepreneurship is more about creating wealth than it is about creating a company. It is closely linked to creativity, entrepreneurs MUST have something NEW to offer. It is related to innovation, entrepreneurs MUST find new ways of getting in the market, making something new, doing things differently.
When we check most new businesses, they are me-too's, and most so-called entrepreneurs are people who have bought themselves a job. They don't create, innovate or add wealth. They shift what exists to a different person.
Entrepreneurship then is the process of exploring how to add value to others in a new or different way. Entrepreneurs capture that value in the form of wealth, and then that wealth with others: clients, users, employees, suppliers, community, governments, etc. To understand that being creative and being innovative is not enough and to be aware that there is a maximized value waiting to be discovered or created, is what entrepreneurs do best when they plan, then they take action, and finally, they evolve.
It is not a matter of luck as most people link entrepreneurship with creativity and innovation. If you don't have anything, you create. If you have an unwanted present, you innovate. If you want to create wealth, you give that creation or innovation, the best chance. You don't need money to create wealth, you need creativity and innovation.
It is by thinking and taking action, by consciously discovering where the creations or innovations have the highest perceived value that entrepreneurs build their wealth... and by doing so, create prosperity beyond themselves. It is not about becoming rich but building wealth.
Without the notion of creating wealth, creativity and innovation can't find a place in the market. To be able to distinguish where the highest value is, who is the ideal customer or client is to bring prosperity to our communities, and to act upon that thought, is what entrepreneurs thrive at.
There are many tools and methods that capture how entrepreneurs create wealth. It is not an art, or a science. It is the conscious effort of making the best of a product or a service, to find those who value it best, and capture that value, what lies inside the entrepreneur.
Creating wealth escapes the obvious, and creates new valued propositions. Sometimes we use innovation to improve what is there, but most likely, the best results come from a free, playful, fun exercise of creating wealth. Whatever you do to create wealth will improve your skills and build up that wealthing muscle. Even if you compose a song in tribute to your wealth when you are showering!
Here is to your wealth and joy,
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Thursday, January 17, 2013
Why Innovation is Important in Marketing
Marketing is a way companies use to sell a product, idea or service to their consumers. Being innovative in marketing can help you set a new high bar for your competition. Sometimes your competition will fail to reach these new standards. Finding new ways to get the job done or tweaking existing ways, can increase companies revenue and make your marketing team more efficient. Apple's new marketing strategy focusing more on their current consumer base worked really well. Apple increased their R&D and came with new products that would make their consumer base happy. With products such as I phone and I touch not only was the base happy, but their base grew dramatically with new consumers thus increasing the market share of Apple, Inc. in the industry.
Companies like Google, Inc. have one the most innovative marketing team in the world. Google has the most powerful search engine in the world and their marketing team saw niche on online advertisement and took advantage of the situation. Today of over 98% of Google's revenue is generated from online advertisement. Google is ranked the most innovative company in the world. The reason is that Google employees have one of most relaxed work environment and they get free time to work on project that they feel will improve their company. You can't be the leader of innovation with only your marketing team doing the innovating. That's why Google and GE make it a top priority to put innovation in their employee's blood.
In today's global economy where competition is coming from all over the world and where companies are struggling to survive due to the global recession, marketing teams all over the world are scratching their heads to come up with new or different innovative ways to reach their consumers and try to get a small piece of the everyday shrinking pie. American companies have the reputation of being the most innovative companies in the world. But with a dramatic increase of good quality education throughout the world there is a risk that America will lose its title of being the most innovative country in the world. But we are not ready to give up just yet. The new idea that Professor Felix and his team are working on is a huge step in the right direction. By creating a social website and hopefully a new class at GRCC and other colleges throughout United States on how managers, marketers and other businessman can be more innovative will keep this nation at the top of the most innovative countries in the world.
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Friday, January 4, 2013
Promotion "Above the Line" and "Below the Line"
Promotion can be loosely classified as "above the line" and "below the line" promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion.
The terms 'below-the-line' promotion or communications, refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in fmcg products, but also for industrial goods.
Some of the ways by which companies do BTL (below the line) promotions are by exhibitions, sponsorship activities, public relations and sales promotions like giving freebies with goods, trade discounts given to dealers and customers, reduced price offers on products, giving coupons which can be redeemed later etc.
BELOW THE LINE SALES PROMOTION
Below the line sales promotions are short-term incentives, largely aimed at consumers. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. This has led to a shift from the regular media based advertising.
A definition of below-the-line sales promotion given by Hugh Davidson:
'An immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration'.
Methods of below the line sales promotion
1. Price promotions
Price promotions are also commonly known as" price discounting". These can be done in two ways:
(1) A discount to the normal selling price of a product, or
(2) More of the product at the normal price.
Price promotions however can also have a negative effect by spoiling the brand reputation or just a temporary sales boost (during the discounts) followed by a lull when the discount would be called off.
2. Coupons
Coupons are another, very versatile, way of offering a discount. Consider the following examples of the use of coupons:
- On a pack to encourage repeat purchase
- In coupon books sent out in newspapers allowing customers to redeem the coupon at a retailer
- A cut-out coupon as part of an advert
- On the back of till receipts
The key objective with a coupon promotion is to maximize the redemption rate - this is the proportion of customers actually using the coupon.
It must be ensured when a company uses coupons that the retailers must hold sufficient stock to avoid customer disappointment.
Use of coupon promotions is often best for new products or perhaps to encourage sales of existing products that are slowing down.
3. Gift with purchase
The "gift with purchase" is a very common promotional technique. In this scheme, the customer gets something extra along with the normal good purchased. It works best for
- Subscription-based products (e.g. magazines)
- Consumer luxuries (e.g. perfumes)
4. Competitions and prizes
This is an important tool to increase brand awareness amongst the target consumer. It can be used to boost up sales for temporary period and ensure usage amongst first time users.
5. Money refunds
Here, a customer receives a money refund after submitting a proof of purchase to the manufacturer.
Customers often view these schemes with some suspicion - particularly if the method of obtaining a refund looks unusual or onerous.
6. Frequent user / loyalty incentives
Repeat purchases may be stimulated by frequent user incentives. Perhaps the best examples of this are the many frequent flyer or user schemes used by airlines, train companies, car hire companies etc.
7. Point-of-sale displays
Shopping habits are changing for the people living in metropolitan cities. People prefer big retail outlets like Big Bazaar to local kirana stores. Most of the decisions of buying are taken by the virtue of point-of-sale displays in these retail outlets.
SOME INTERSTING EXAMPLES OF BTL PROMOTION
Most of the big brands are following the suit of BTL promotion because of rising prices of media based promotion, advertising clutter and increased impulse purchasing.
Some of the interesting examples are:
Most of the educational institutes like career launcher, Time and PT are holding informative workshops and free tests for students which give a direct interaction of these institutes with the target customer and hence a suitable platform to sell themselves.
Ring tones and music videos on cell phones are helping the entertainment industry to promote for a music video or a movie for dirt-cheap rate as compared to media promotion.
Various companies sponsor sport events to promote their brand, but nowadays media companies like Hindustan Times are holding weekly events through out the country in which companies can put up their stalls, display banners and posters and arrange for some fun activities. These events give the companies a platform at very low price to promote their brand and increase visibility among target consumer. These companies also give discount coupons to winners in the games, which in turn boost the sales of the products and ensure that first time users try these products as well.
Pepsi organized an inter school cricket event for 425 schools across 14 cities which did wonders for the company by promoting the brand amongst the right target customer for almost no cost.
Most of the pharmacy companies do BTL promotion by getting shelf space through doctors to display their products or by giving away free calcium tablets again through doctors, knowing that for a patient a personal advise from a doctor would hold more value as compared to a commercial advertisement.
Another interesting BTL promotion was by NIKE, an athlete dressed up in Nike sportswear could be seen jogging on an elevated treadmill for the whole day on National Highway 8, Delhi.
BTL promotions are gaining popularity among all big companies nowadays considering their effectiveness because of the "individual customer promotion" at a price, which is much lesser than the normal media promotions.
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Mr. Amarendra B. Dhiraj is a frequent speaker at internationally renowned global events, CEO/CTO/CIO Roundtables, Technology Conferences and Symposiums. He hosted and organized the Executive Technology Leadership Forum. He specializes in strategy, innovation, and leadership for change. His strategic and practical insights have guided leaders of large and small organizations worldwide.
Amarendra Bhushan has been named to lists of the European Management Guru and is named as “Europe's youngest management Guru” and one of the “Top most influential business thinkers in the world”. http://www.theerce.com, http://www.indogreek.org The Economic Times, CNBC, moneycontrol
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